AI Sales Stack Blog
Practical guides on building B2B sales operations: outbound engines, sales infrastructure, AI tooling, and deliverability.
LinkedIn Outbound for B2B Sales: The 2026 Playbook
Most B2B teams do LinkedIn outreach badly: generic requests, instant pitches, over-automation. This playbook shows how to do it properly and coordinate it with email for maximum effect.
AI Sales Tools 2026: How to Build a Stack That Actually Works
Most "best AI sales tools" articles are vendor-written listicles. This is the vendor-neutral guide for B2B teams: the 5-layer stack, which tools to use, which to skip, and how to build it.
Email Deliverability for B2B Sales: Why Most Cold Email Never Reaches the Inbox
Most B2B cold email never reaches the inbox. It's a deliverability problem, not a messaging problem. This guide explains why cold email fails and how to land in the inbox consistently.
What Is an AI Sales Stack? A Plain-English Guide for 2026
An AI sales stack is the connected set of tools a B2B sales team uses to find buyers, run outreach, write up calls, and keep the CRM honest. Here's what it actually includes, what it doesn't, and whether you need one.
7 AI Sales Stack Mistakes That Kill Your ROI (And How to Avoid Them)
AI sales tools rarely fail because the tools are bad. They fail because of how they're implemented. Here are the seven mistakes that quietly destroy ROI, and what each one actually costs.
Most B2B Sales Reps Miss Quota. Here's What the Top Performers Do Differently.
Most B2B salespeople miss their number every year. It isn't a talent problem. It's a systems problem, and the top performers have built theirs differently.
Why Sales Reps Lose So Much of Their Week to Admin
Most B2B sales reps spend less than two hours a day actually selling. Here's where the other six go, what it's costing you, and how to claw it back.
Sales Reps Lose Hours Searching for Someone to Call. There's a Better Way.
If you have 5 sales reps, two of them are basically full-time prospect researchers. They don't know it. Here's where those hours actually go, what AI changes, and what it could free them up to do instead.
Sales Reps Spend Only 2 Hours Per Day Selling. Here's How to Fix It.
That's how much time the average sales rep spends actually selling each day. The other six hours? Research, CRM updates, writing emails...
Reps Forget Much of What They're Told on Calls Within an Hour. Here's the Fix.
You just had a great discovery call. An hour later, you can't remember half of what was said. This is costing you deals.
How Event Companies Use AI to Grow Sponsorship Revenue
Sponsorship sales is the last B2B function to adopt AI. Here are the five specific ways event companies use AI to grow sponsorship revenue, with realistic implementation phases and costs.
Best Multi-Channel Outbound Platforms for B2B Events and Media Businesses
A vendor-neutral ranked list of the multi-channel outbound platforms that genuinely fit B2B events and media businesses. Honest pros, cons, pricing, and which ones to skip.
AI Prospecting for B2B Events Teams
B2B events sales teams lose hours of their day to manual prospecting. AI prospecting tools fix that. This is the practical guide: workflow, tools, mistakes, and timeline.
The AI Sales Stack for Events and B2B Media: What to Build, What to Buy, and What to Skip
A sector-specific view of the AI sales stack for B2B events and media businesses. Which layers matter most for sponsorship, delegate, and advertising sales, and the tools that genuinely fit.
Sponsorship Sales Automation: A Practical Guide for 2026
Sponsorship sales is one of the last B2B functions that hasn't been properly automated. Here's the 5-layer system that works, the stack to use, and the timeline to expect.
Cold Outbound for Sponsorship and Advertising Sales: A Playbook for Events and Media
A sponsorship and advertising-specific outbound playbook: buyer personas, event-clock sequencing, sponsor and partnership sequences, and how to win back lapsed sponsors.
Email Deliverability for B2B Events and Media Sales Teams: The Sector-Specific Patterns That Break Your Inbox Placement
Events and media sales teams hit deliverability problems the rest of B2B doesn't. Volume spikes around events, recycled exhibitor and delegate lists, and brand-side filtering. Here is how to fix them.
The £Billion Gap in the AI for Events Map
OpenAI just bought a consulting firm. Julius Solaris just mapped 39 AI tools for events. Both stories point to the same truth: tools are mature, but the commercial layer is wide open.
The B2B Media Sales Manager's Guide to Pipeline Visibility
Most B2B media sales managers are making decisions about pipeline and people based on incomplete data. Here is how to fix that with HubSpot and the right dashboard setup.
Why Your Sales Team Is Losing Deals Without Call Intelligence: A Guide for B2B Media Businesses
Most B2B media sales managers have no visibility into what happens on sales calls. Fathom changes that. Here is what call intelligence means for your sales team.
How B2B Media Sales Teams Are Using Make to Automate Their Sales Operations
Most B2B media sales teams are still doing manually what could run automatically. Here is how Make connects your tools and removes the admin from your sales operation.
HubSpot for Events and Media Companies: What to Configure Before You Go Live
Most HubSpot implementations fail because of poor configuration, not the software. Here is what to set up before any events or media business goes live.
How to Replace Workbooks CRM Without Disrupting Your Sales Team
You already know Workbooks is not working. The pipeline view is unreliable, reporting takes hours, and adoption is patchy. Here is how to migrate to HubSpot without losing a single deal.