AI Sales Stack

AI in B2B and media sales

Writing, talks and analysis on what AI is actually changing in B2B sales operations, and what is being oversold. By David McCready, 23 years in B2B sales leadership.

What this site covers

Why most AI sales tools underperform
Building outbound systems that actually generate pipeline
Email deliverability and why cold outreach fails
LinkedIn outbound done properly
What sponsorship and media sales teams get wrong
Where AI genuinely saves time, and where it doesn't

About

AI Sales Stack is a publication on AI in B2B and media sales, written by David McCready. David is a senior commercial leader with 23+ years driving multimillion-pound growth across B2B businesses. Multiple Head of Sales roles, most recently at Clarion Events. Previously Sales Director at Terrapinn and Head of Sales EMEA at Solar Media.

Speaking and webinars

AI in B2B Sales Operations: Beyond the Hype, with Daniel Rowles (CEO, Target Internet). Thursday 24 September 2026, 1pm UK.

Contact

Email: david@aisalesstack.ai